NAPAPIJRI

The story of Napapijri, whose name is the Finnish word for Arctic Circle, started in the early 90's, in Aosta. Green Sport Monte Bianco spa was set up to make innovative, technical backpacks and bags under the Napapijri label to meet the needs of demanding travelers. This naturally extended to apparel as well, an area on which the company brought all it's technical know-how to bear, but also a focus on style that was unique amongst purely sporting brands. The brand gradually put together an offering that definitively abandoned the brilliant colours that had been the fashion on snow till then in favour of a completely different look that was to create a powerful new trend in the sector.