Brand
Paul Smith is Britain’s foremost designer, He is renowned for his creative aesthetic, which combines tradition and modernity. Reaffirming the values that Paul set down in 1970, ‘classic with a twist’ remains the guiding principle of the company. Paul’s saying, that 'you can find inspiration in everything’, means that references are eclectic, coming from high art and everyday life. Each Paul Smith design is underpinned by a dry British sense of humour: quirky but not frivolous, eccentric but not silly.
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